Salespeople are always looking for some magical sales skill that will bring them more leads, help them book more appointments or close more sales. It has been my experience that some of the most effective sales skills are not being taught as part of the sales process. One sales skill I discovered that paid me [...]
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First what is The Conversion Rate? Conversion Rate is the percent of visitors who become your customers. Your visitors arrived on your site (great), they loved your content (excellent), decided your recommendation was credible (yahooooo), clicked through for more information (your almost there, liked what they saw (come on buy)… and bought (more … Read [...]
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In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination [...]
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