It seems that the missing thing in many people’s pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? It is simply the art of presenting your book, product or service to the media in such [...]
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You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully … Read More [...]
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You know how hard it is to develop a product. It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s okay. Nothing good comes easy. And there’s no question that you’re … Read More [...]
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TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. So how do you meet your objectives of getting [...]
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To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter –publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line. Sure, [...]
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