Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase … Read More 10 [...]
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In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars. The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you … [...]
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What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although … Read [...]
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It’s hard to say it any better: Publicity is the voice of visibility.” This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign. But how do you find a [...]
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Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive. You know you have to alert the public about your book, [...]
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In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination [...]
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Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send [...]
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