“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? Presenting yourself to the media in a way that [...]
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Talk radio interviews have drastically changed! In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’ Sadly, those days are gone. Unless an author is [...]
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Interviews on talk radio aren’t what they used to be. Back “in the day”, hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’ Sadly, those days are gone. In the current market, [...]
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There are 6 little known facts about profitable positioning. What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject … Read [...]
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