The word “niche” may be all the rage these days, but it really isn’t a new concept. In fact, savvy marketers have been quietly raking in their fortunes using the niche principle for hundreds of years. Now, don’t panic if you have an established business; you can still carve out a niche market for yourself, [...]
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Cost accounting is a complex subject that specialist accountants use to examine and report on business expenses to ensure financial control. Such expert cost accounting might involve absorption costing, marginal costing, break even and variance analysis. Such specialist accounting techniques are not usually available to the small business as they lack a cost accountant. The [...]
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It is a natural phenomenon for small business to be deeply involved in the particular skills and operations of the business. A fundamental issue that many small businesses overlook is that the particular industry in which they work and their personal skills are just tools of the trade not the trade of business itself. That [...]
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