First of all, a niche is not a gimmick encased in a silver bullet. A niche is nothing more than a fancy word for a specialty and specializing is the name of the game in growing a small business today. Niches are at the heart of every successful business, product or service. Niche … Read [...]
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If you inquired with many individuals who have a regular job working for a business, if they would like to start their own small business, many of them would tell you yes. This could be because they have never had a small business that belonged to them to keep open. Although numerous individuals do build [...]
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Every small business owner and manager needs to know this number. You need to place an annual or lifetime value on each customer who buys your product or service. Here is an example of what I am talking about: Some years ago a burger restaurant placed a $100 coupon ad in a newspaper for … [...]
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Business planning is an essential part of starting a business and running it. In maintaining a business it is important to set goals for your business and determine what steps to take to ensure business growth. And this is what creating a business plan provides – direction. A business without a plan is like a [...]
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What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics? 90 percent of small business owners do not have a marketing plan, yet most know that it takes seven [...]
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