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		<title>How You Can Make Media Relations Effective</title>
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		<pubDate>Fri, 01 Jan 2010 00:11:52 +0000</pubDate>
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		<description><![CDATA[With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they&#8217;re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across? Many are misinformed about the press. [...]]]></description>
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		<title>Horton Hears An Opportunity  Listening For Pop Culture And Media Cues In A Busy Jungle</title>
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		<pubDate>Tue, 29 Dec 2009 00:02:44 +0000</pubDate>
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		<description><![CDATA[Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive &#8211; make the right choices, and you may just find yourself being crowned King of the Jungle. It truly is a jungle out there [...]]]></description>
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		<title>6 Reasons to Avoid the Social Media News Release Part I</title>
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		<pubDate>Fri, 18 Dec 2009 21:31:27 +0000</pubDate>
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		<description><![CDATA[The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may [...]]]></description>
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