With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they’re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
Many are misinformed about the press. In [...]
Posted in Internet Lounge | Tagged can, effective, how, make, media, relations, you
Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive – make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there – [...]
Posted in Internet Lounge | Tagged a, an, and, busy, cues, culture, for, hears, horton, in, jungle, listening, media, opportunity, pop
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may [...]
Posted in Internet Lounge | Tagged 6, avoid, i, media, news, part, reasons, release, social, the, to
If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong [...]
Posted in Internet Lounge | Tagged campaign, finding, for, marketing, media, right, the, Your
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the [...]
Posted in Internet Lounge | Tagged and, awareness, Brand, helpful, hints, media, relations
In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.
The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you [...]
Posted in Internet Lounge | Tagged calendars, for, Free, how, media, publicity, to, use
As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!
Getting the attention of consumers though, can be really tough. As there are over [...]
Posted in Internet Lounge | Tagged attention, get, how, local, media, public, relations, to, use
