First of all, a niche is not a gimmick encased in a silver bullet. A niche is nothing more than a fancy word for a specialty and specializing is the name of the game in growing a small business today. Niches are at the heart of every successful business, product or service. Niche … Read [...]
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Confusing a customer is an absolute no-no in all businesses but especially in a SMALL establishment. If a small business flunks consistency and service, they will rely on advertising to constantly attract NEW customers. Most people do not automatically return (at least not soon) to any business that treats them indifferently or delivers … Read [...]
Posted in Internet Lounge | Tagged and, business, consistency, every, for, musts, service, small, the, two