Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase … Read More 10 [...]
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It’s hard to say it any better: Publicity is the voice of visibility.” This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign. But how do you find a [...]
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With the information deluge we all feel buried under at times, it’s often easy to forget to do the little, albeit important steps to keep your customers happy and coming back. Here are ten steps to remind yourself to do each day, and hopefully increase your sales: 1) Make sure to follow up with your [...]
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